Tesa is a company with more than 100 years of tradition. Today the company is a highly modern and globally operating business. Creating a visionary brand strategy, we set up a global user research to communicate with business units and consumers. We incorporated these values and insights into the visionary UX design study. Working with tesa brand, we pushed identity into a digital language to create a new experience.
Tesa promises high-quality products with perfect results and excellent services for customers. The fundamental user research and insights development drives the idea of a visionary UX design study. This visionary web experience is a new digital communication for tesa to drive profession, knowledge, collaborations and intellectual sharing.
We pushed the idea of human and ecologically user interfaces: An interpretation of tesa-shapes, user-centered design, a confident use of information, strong visual imagery and a modern look presenting tesa digitally and keeping the position of the global brand. The design language is expressed in balanced asymmetry and brand-colorful surfaces, completed with a confident use of whitespace and typography.
Since tesa operates all over the world - cultural sensitivity to visual identity was a top priority. With tesa's growth and new direction, we created a design system that is efficient to use, flexible across applications,and able to feature localized content in a globally consistent way. These guidelines cover different elements like color, typography, iconography, components, patterns and tone of voice.