I was asked by Fielmann to develop their digital products with selected individuals. The approach was to create a new digital identity, develop an integrated design system and relaunch their business software interface.
Branded interfaces, clear structure and modularity, the digital identity emphasize the value of Fielmann through a straight visual language. The puristic design is inspired by the brand identity and makes the content easy to understand.
To create an impactful customer experience, we setup the fielmann brand identity to develop digital communication.
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